Art is everywhere and in everything.
The official certificate of our company is in 1978, but the legacy that has been passed down the family for years begins long before, a legacy of jewelery that no one knows when exactly it began.
A statement that passed through the family and constitutes the mainstay of creativity and the desire to innovate is that: Art is everywhere and in everything.
Moti's first inspiration for making cable jewelry was in 1974, he served in the Navy and during routine
patrolling he noticed the barbed wire at the base and saw it far beyond what it was.
He saw tremendous potential and raw beauty, a beauty that after a few years became a reality and the work of his life.The first machine he built was an operating nightmare, it was made of wood, the work was manual and hard but the attention and admiration his cables received gave him energy and immense satisfaction
Due to the high demand, Moti and his team of engineers decided to find a way to streamline cable production and to build the ultimate machine. The goal was to create a perfect cable! Very flexible, durable, strong with a stunning luxury look. Today, after 41 years of flawless experience, we continue to manufacture many types of cables in different textures and sizes that allow the companies that work with us to produce fine and impressive jewelry.
Notice our hallmark: unparalleled flexibility and durability
